Havaianas wanted an area at Boardmasters festival that would encourage as many of its thirty thousand visitors to come and interact with their brand in a fun and playful way.

We created them a branded area with a bell tent, sun shades a photo frame and of course a giant sandal wave. Over the weekend thousands of festival goers jumped
at the opportunity of having their Havaiana photo taken with the giant wave and the Newquay beach backdrop. People also flocked to attend the free salsa classes
where the best dancers each won a pair of sandals.

Date: July 23, 2014